Need to know from WGSN
Create unstructured, simple silhouettes that blur the boundaries between indoor
and outdoor use and offer #SupremeComfort.
Opportunity
Noted in The Great Exhaustion, people are experiencing growing levels of stress and
fatigue. To help combat burnout, use cosy knitwear and jersey materials that convey
soness and bring in elements of homeliness to office environments. Create outfits that
can segue between indoor and outdoor wear, as the comfort of loungewear and
athleisure has become integral to our wardrobes. Upgrade #CollectionEssentials in
tactile yarns, soothing colour and cocooning silhouettes to maximise their uptake.
STEPIC forecasts: STEPIC Innovations 2026: Long-Term Lifespans, Creativity:
Multisensory Interfaces, Women’s Knitwear & Jersey Forecast A/W 26/27 Kintentional,
Design Strategies: Feel Appeal, Future Consumer 2027: Emotions, Future Consumer 2026
- Glimmers
Design strategies
Design accessible outfits using loose unrestricted silhouettes to fit a broad range of
bodies and shapes, such as throw-on cardigans, elasticated waists and items with no
fastenings
Consumer engagement in premium basics remains strong, highlighting better
quality materials that last longer in classic styles that have the flexibility to work for
both indoor and outdoor environments
Employ tactile yarns and so textures, in brushed and plush yarns, in addition to
exaggerated textures, which were key trends at Pitti Filati
Relevant For: cardigans, hoodies, sweaters, trousers, dresses, skirts,tops
